How To Release A Mobile App

The mobile app release process differs from conventional methods. This illustration simplifies the journey to help you understand.

1. Registration & Development (iOS & Android):

• Enroll in Apple’s Developer Program and Google Play Console as iOS and Android developer
• Code using platform-specific tools: Swift/Obj-C for iOS, and Java/Kotlin for Android

2. Build & Test (iOS & Android):

Compile the app’s binary, run extensive tests on both platforms to ensure functionality and performance. Create a release candidate build.

3. QA:

• Internally test the app for issue identification (dogfooding)
• Beta test with external users to collect feedback
• Conduct regression testing to maintain feature stability

4. Internal Approvals:

• Obtain approval from stakeholders and key team members.
• Comply with app store guidelines and industry regulations
• Obtain security approvals to safeguard user data and privacy

5. App Store Optimization (ASO):

• Optimize metadata, including titles, descriptions, and keywords, for better search visibility
• Design captivating screenshots and icons to entice users
• Prepare engaging release notes to inform users about new features and updates

6. App Submission To Store:

• Submit the iOS app via App Store Connect following Apple’s guidelines
• Submit the Android app via Google Play Console, adhering to Google’s policies
• Both platforms may request issues resolution for approval

7. Release:

• Upon approval, set a release date to coordinate the launch on both iOS and Android platforms